--- title: Achieving Data Excellence - 3 Golden Rules - 3C description: Achieving Data Excellence - 3 Golden Rules image: https://www.3cconsultants.co.uk/hubfs/3C_Consultants_Theme_Aug2023/Images/Blog/Data-excellence.webp --- - [0333 900 3003](tel:0333%20900%203003) - [info@3cconsultants.co.uk](mailto:info@3cconsultants.co.uk) [![logo](https://www.3cconsultants.co.uk/hs-fs/hubfs/logo-trimmed-circular-1.png?width=430&height=430&name=logo-trimmed-circular-1.png "logo")](https://www.3cconsultants.co.uk/) - [About us](https://www.3cconsultants.co.uk/our-mission-values-and-team) - [Data management software](https://www.3cconsultants.co.uk/data-management-software-for-social-housing) - [Data Subject Access Requests (DSARs)](https://www.3cconsultants.co.uk/dsar-response-improvement-social-housing) - Consultancy services - [IT consultancy](https://www.3cconsultants.co.uk/it-consultancy-for-social-housing) - [Data consultancy](https://www.3cconsultants.co.uk/data-consultancy-for-social-housing) - [Data Maturity Assessment](https://www.3cconsultants.co.uk/data-maturity-assessment-for-social-housing-providers) - [Free Information Guides](https://www.3cconsultants.co.uk/free-brochures) - [Resources](https://www.3cconsultants.co.uk/resources) - [Case studies](https://www.3cconsultants.co.uk/blog/tag/case-studies) - [News](https://www.3cconsultants.co.uk/blog/tag/news) - [Contact us](https://www.3cconsultants.co.uk/contact-us) ![Data Excellence ](https://www.3cconsultants.co.uk/hubfs/3C_Consultants_Theme_Aug2023/Images/Blog/Data-excellence.webp) # Achieving Data Excellence - 3 Golden Rules 29-March-2023 ### The ‘Achieving Data Excellence – 3 golden Rules’ Podcast In this podcast, our hosts Oliver Rear and David Holmes join Colin Sales from 3C Consultants to discuss Achieving Data Excellence The conversation was all about data excellence, data accuracy, and more specifically data quality. 3C focus mainly on the housing sector but aim to work with a wider range of different sectors across the UK in the near future. Even if you are not in the housing sector there are tons of useful takeaways in this episode. Ultimately, 3C’s business focus is **information.** Information governance is the quality of that information, its accuracy, and the value that you can draw from that. In this session, we share details on why it’s important to focus on the details and how mishandling data can be worse than never collecting it at all. Colin made a great reference to a Charles Darwin quote: “It is not the most intellectual of the species that survives; it is not the strongest that survives; but the species that survives is the one that is able best to adapt and adjust to the changing environment in which it finds itself.” The statement above is more true now than it ever has been, we are developing new technology and new ways of working every day and if organisations are not willing to adapt they risk being at a major loss. People used to refer to data as ‘the new oil’, something incredibly valuable, tradeable and extremely useful for a wide range of reasons. Data is now being referred to as ‘the new air’ if you consider how the reference has changed it provides an insight into how much more importance has been placed on the accurate and detail focussed collection of data. Without oil, you can just about get by, without water you won’t last long at all. Data is everywhere but quality data is hard to come by and once you find it, the best data will be accurate and embellished, it needs to provide you with as much information as possible so you are able to extract as much value as possible for as long as you have permission to hold that data. Colin made quite a powerful statement early on in the discussion that you may find thought-provoking: “When we think of IT we think of computers, networks or software, we rarely focus on the Information side of the abbreviation. We’ are starting to see is a shift from the ‘T’ to the ‘I’ with way more people understanding the real value in data”  And he’s right! When we think of IT, 99% of us think about technology, the information is barely an afterthought however, in recent years it has fastly become the most valuable asset to any business and having the correct data, collected thoughtfully and with a keen focus on detail and accuracy is crucial to growing or creating a business of any kind. Ultimately Colin comes to the conclusion that marketing and analytics will be incredibly important in the near future and that now is the best time to get to grips with data excellence to understand how you can get the most out of your data and collaborate with your creative teams to bring in real results. This episode was recorded as part of the Data Protection People Podcast which is available on 10+ audio streaming platforms including Spotify and Apple Music. They have over 950+ subscribers with 100’s of listeners joining us live each and every week, if you would like to sign up and become part of their community, where you will benefit from event invites, news updates, notifications on changes to data protection legislation, podcasts, whitepapers and much reach out to one of their team or visit their events page and sign up for one of the many amazing events they have on the horizon. ### Listen here! [linkedin-in icon](https://www.linkedin.com/company/3c-consultants/) [youtube icon](https://www.youtube.com/channel/UClS0lLZ8C5C2tDffMl4L6GA) ### Posts By Topics - [News (55)](https://www.3cconsultants.co.uk/blog/tag/news) - [Insights (47)](https://www.3cconsultants.co.uk/blog/tag/insights) - [Case Studies (24)](https://www.3cconsultants.co.uk/blog/tag/case-studies) - [DSAR (2)](https://www.3cconsultants.co.uk/blog/tag/dsar) - [AI (1)](https://www.3cconsultants.co.uk/blog/tag/ai) - [data maturity assessment (1)](https://www.3cconsultants.co.uk/blog/tag/data-maturity-assessment) see all ### Latest Articles [Will your AI-driven decisions stand up to scrutiny?](https://www.3cconsultants.co.uk/blog/will-your-ai-driven-decisions-stand-up-to-scrutiny) [Case Study: Knowing Where You Stand](https://www.3cconsultants.co.uk/blog/case-study-knowing-where-you-stand) [Awaab's Law Phase 2: Are you confident you're ready for the 30 November deadline?](https://www.3cconsultants.co.uk/blog/awaabs-law-phase-2-deadline-2026) [3C Consultants is now part of Infoshare+](https://www.3cconsultants.co.uk/blog/3c-consultants-is-now-part-of-infoshare) [Turning data into assurance with 3C Data Logic](https://www.3cconsultants.co.uk/blog/turning-data-into-assurance-with-3c-data-logic) [Case Study: Confidence In The Numbers At Trident Housing](https://www.3cconsultants.co.uk/blog/case-study-confidence-in-the-numbers-at-trident-housing) ### Subscribe to our news This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. #### How we help - [Data management software for social housing](https://www.3cconsultants.co.uk/data-management-software-for-social-housing) - [IT consultancy](https://www.3cconsultants.co.uk/it-consultancy-for-social-housing) - [Data consultancy](https://www.3cconsultants.co.uk/data-consultancy-for-social-housing) - [About us](https://www.3cconsultants.co.uk/our-mission-values-and-team) #### Resources - [Case studies](https://www.3cconsultants.co.uk/blog/tag/case-studies) - [News & insights](https://www.3cconsultants.co.uk/blog) - [Free information guides](https://www.3cconsultants.co.uk/free-brochures) #### Useful links - [Privacy policy](https://www.3cconsultants.co.uk/privacy-policy) - [Terms & conditions](https://www.3cconsultants.co.uk/terms-and-conditions) - [Cookie policy](https://www.3cconsultants.co.uk/cookie-policy) #### Contact us - Phone: [0333 900 3003](tel:0333%20900%203003) - Email: [info@3cconsultants.co.uk](mailto:info@3cconsultants.co.uk) - Address: 3rd Floor, 22 Old Bond Street London, W1S 4PY [![3C-Part-of-white](https://www.3cconsultants.co.uk/hs-fs/hubfs/3C-Part-of-white.png?width=1140&height=430&name=3C-Part-of-white.png "3C-Part-of-white")](https://www.3cconsultants.co.uk/) [linkedin-in icon](https://www.linkedin.com/company/3c-consultants/) [youtube icon](https://www.youtube.com/channel/UClS0lLZ8C5C2tDffMl4L6GA) Copyright 2026 3C Consultants Ltd. 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